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It has multiple nationally ranked departments, the only public law school in New York, and a new medical research and educational complex under construction downtown. UB had embarked upon its most transformational strategy in a generation, with a vision focused on academic excellence, research and scholarly distinction, transformative student experiences and engaging public service.
Critical to success was the development and execution of Case study buffalo comprehensive and sustainable brand strategy, aligned with these strategic plans and aspirations. Faced with a university identity that lacked clarity and cohesiveness, including inconsistent use of the university name; a lack of a unified story to express who UB is, what it does and why it matters; and a Buffalo environment that seemed to present more challenges than opportunities, UB embarked upon a strategic university-wide approach to define its distinctive attributes and benefits.
Strategy Through extensive research, and in close collaboration with the university community, we identified the common essence that unites UB, creates distinction and inspires pride. This essence included characteristics unique to UB that went far beyond its core definition, such as the tenacity of its people, the tightness of the community, and a forward-thinking acceptance of diverse backgrounds and cultures.
We characterized the UB community as creative thinkers and doers, whose individual ambition is amplified by the many possibilities and supportive culture on campus.
Many of these characteristics are shared by the city of Buffalo — the city of good neighbors where a persistent, pragmatic spirit is leading the city through an amazing renaissance.
Having also identified that most internal and external audiences familiar with UB would prefer University at Buffalo UB for short as the singular name for the university, we recommended its adoption across all schools, units and programs, including athletics.
A refreshed and focused visual identity system also by Ologie brings all expression into a coherent and powerful system. For the first time in recent memory, UB had a strong, singular identity strategy to link and integrate academic, administrative and athletics identities.
Inone year after the launch, the school earned its highest applicant pool ever. By strengthening its reputation, UB is attracting and retaining talented students and world-class faculty, while building pride and inspiring faculty, staff, students and alumni, she added.Download case study Download.
Buffalo Wild Wings, one of the top 10 fastest growing restaurant chains in the US, wanted to offer the best dining experience to its customers. Managers wanted to add local beer assortments to the menu to personalize the restaurant experience - but doing this proved difficult as it was complex to manage the growing.
Apr 10, · Situation. The University at Buffalo (UB) is the largest and most comprehensive research university in the SUNY system, and a member of the prestigious .
Our small business customers in the Buffalo Niagara region are doing great things! Check out those we’ve honored as part of the annual Small Business Week Luncheon.
. Case Study. CLIENT: America First Credit Union Headquartered in Riverdale, UT $B in assets; , members.
OVERVIEW: America First is a leading credit union in terms of assets, number of members and their use of technology for member service. Below are recent news articles carefully selected by the authors to help in preparing your case analysis.
(Key updates posted monthly) Buffalo Wild Wings Expands Into Dubai (September, ). ABOUT The mission of the National Center for Case Study Teaching in Science (NCCSTS) is to promote the nationwide application of active learning techniques to the teaching of science, with a particular emphasis on case studies and problem-based learning.