Chapter 12 setting product strategy kotler

Market Intelligence Each of these functions add value to the product and they require inputs, so they incur costs. As long as the value added to the product is positive, most firms or entrepreneurs will find it profitable to compete to supply the service.

Chapter 12 setting product strategy kotler

Despite the efforts of government aimed at efficient distribution of petroleum products; the problems of inadequate and uneven distribution among others still threaten the marketing of petroleum products today in the country.

As a result, these problems gave birth to independent marketers that served as a panacea to the prevalent economic situation occasioned by inadequacy in petroleum products distribution in the country. Inadequate marketers therefore were granted rights to be involved in the industry as to bridge the gap created by distribution logistics, to ameliorate the sufferings of Nigerians.

Entry of independent marketers became welcomed and justified, in the oil industry. Prior to the birth of the independent marketers, petroleum products distribution was epileptic and unreliable. Therefore, the shortage experienced in the country of petroleum products in and were attributed to the inadequate distribution network for petroleum products.

Government therefore responded to these problems in two ways: Also, task force have been put in place to ensure that petroleum products reach their destination without diversion. Also, possible recommendations are made to solve the problems so identified.

The study therefore covers mainly some specific petroleum products like diesel, kerosene, premium motor spirit gasoline and domestic gas, which are commonly used in domestic and economic life more than other products of petroleum crude oil.

Distribution pattern of petroleum products in Nigeria has received increased attention, since diesel, kerosene, gasoline are described as one of the bedrocks of the Nigerian economy.

However, there are pertinent problems witnessed in the marketing of petroleum products in Nigeria. One of such problems is the location of depots: Also, there is problem of shortage i.

Easter, Christmas and New Year, during these periods, there is always excessive usage culminating into increased demand for petroleum product.

Marketing Management by Philip Kotler (11Th Edition) |authorSTREAM

Other problems militating against the distribution of petroleum products include: Studies have come up with above listed problems generally affecting the marketing of petroleum products, and no specific study has been carried out on petroleum products which is commonly used such as kerosene, gasoline and diesel.

This study is therefore focused on the identification of problems in marketing the petroleum products under reference and possible solutions being given towards solving them.

As a result of this short fall in capacity levels, the industry is yet to realize the object of its mission in the country. This unaccomplished mission is evident especially when looking critically into various problems relating to the oil industry in the country.

Prominent among these problems is the ineffective marketing of petroleum products. The aim of this study therefore is to identify the problem in the marketing of petroleum products and an attempt to determine ways of solving such problems looking critically at some activities involved.

This study attempts to accomplish the following: Therefore, the economic importance of marketing petroleum products attracts government bodies, institutions, general public, international oil companies as well as independent marketers.

The information generated by this study would help the government carry out a more purposeful and result oriented planning, control and evaluation of the petroleum industry with a view to enhancing its contribution towards improving the Nigerian economy. Also the benefits derivable from this research work by the researchers and the consuming public points to the significance of the study.In this section, we'll explore the value of the library to users.

Marketing Petroleum Products In Nigeria - Associated Problems

In addition, we'll examine the process of completing a marketing audit and conducting market research to determine the current status of the library as well as future opportunities, threats, and trends.

Our library has a Facebook page. We use the ALA promotional materials like the READ posters. Our department does a monthly newsletter. Libraries all participate in some aspect of marketing.

Automatic Bibliography Maker

View Notes - kotler12_tif from BUSI at Liberty University. Chapter Setting Product Strategy GENERAL CONCEPT QUESTIONS Multiple Choice 1.

Marketing planning begins with the formulation of an%(6). Marketing Petroleum Products In Nigeria – Associated Problems (a Case Study Of Selected Independent Petroleum Marketing Firms In Port Harcourt).

Chapter 12 setting product strategy kotler

Understand the next level of marketing. The new model for marketing-Marketing treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they heartoftexashop.comers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism.

Need Any Test Bank or Solutions Manual Please contact me email:[email protected] If you are looking for a test bank or a solution manual for your academic textbook then you are in the right place. In this section, we'll explore the value of the library to users. In addition, we'll examine the process of completing a marketing audit and conducting market research to determine the current status of the library as well as future opportunities, threats, and trends. When submenu is announced, use the down-arrow key to access the menu and right-arrow key to access each menu item; to navigate backwards, use .

Marketing Management by Philip Kotler (11Th Edition) - authorSTREAM Presentation.

Syllabi – ICSAZ