Contents of a business plan document

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Contents of a business plan document

Business Plan Format Contents

Here's some advice on how to include things like a sales forecast, expense budget, and cash-flow statement. Based in the Washington, D. Getty Images A business plan is all conceptual until you start filling in the numbers and terms.

The sections about your marketing plan and strategy are interesting to read, but they don't mean a thing if you can't justify your business with good figures on the bottom line. You do this in a distinct section of your business plan for financial forecasts and statements. The financial section of a business plan is one of the most essential components of the plan, as you will need it if you have any hope of winning over investors or obtaining a bank loan.

Even if you don't need financing, you should compile a financial forecast in order to simply be successful in steering your business. The Purpose of the Financial Section Let's start by explaining what the financial section of a business plan is not.

Realize that the financial section is not the same as accounting. Many people get confused about this because the financial projections that you include--profit and loss, balance sheet, and cash flow--look similar to accounting statements your business generates. But accounting looks back in time, starting today and taking a historical view.

Business planning or forecasting is a forward-looking view, starting today and going into the future. It's an elaborate educated guess.

What is a Business Plan?

And you don't spend a lot of time on minute details in a financial forecast that depends on an educated guess for sales. You're going to need it if you are seeking investment from venture capitalists, angel investors, or even smart family members.

They are going to want to see numbers that say your business will grow--and quickly--and that there is an exit strategy for them on the horizon, during which they can make a profit. Any bank or lender will also ask to see these numbers as well to make sure you can repay your loan.

It should be a guide to running your business," Pinson says. One way, Berry says, is to break the figures into components, by sales channel or target market segment, and provide realistic estimates for sales and revenue. But if you break the guess into component guesses and look at each one individually, it somehow feels better," Berry says.

The Components of a Financial Section A financial forecast isn't necessarily compiled in sequence. And you most likely won't present it in the final document in the same sequence you compile the figures and documents. Berry says that it's typical to start in one place and jump back and forth.

For example, what you see in the cash-flow plan might mean going back to change estimates for sales and expenses.

Still, he says that it's easier to explain in sequence, as long as you understand that you don't start at step one and go to step six without looking back--a lot--in between.

Start with a sales forecast. Set up a spreadsheet projecting your sales over the course of three years. Set up different sections for different lines of sales and columns for every month for the first year and either on a monthly or quarterly basis for the second and third years.Resist the temptation to pad your business plan’s executive summary with details (or pleas).

The job of the executive summary is to present the facts and entice your reader to read the rest of the business plan, not tell him everything. Contents of a Business Plan.

A good business plan should include all of the following information: Front Cover The cover gives the reader an instant impression of the business so it needs to look professional. It should show the business name and logo, if you have one, and your name.

A guide to assist with the preparation of a Tourism business plan Business Planning Guide. Table of Contents and Table of Appendices. The table of contents and table of appendices should refer the reader to the sections and subsections of the business plan.

Executive Summary.

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The executive summary is the first part of the business plan to be read by potential lenders and investors. A business plan is a document that summarizes the operational and financial objectives of a business and contains the detailed plans and budgets showing how the objectives are to be realized.

contents of a business plan document

It is the road map to the success of your business. For anyone starting a business, it's a vital first step. The following document is a sample of a finished business plan. In your final plan, you have the opportunity to elaborate on those ideas in your outline that you feel are most integral to your business.

How to Write a Business Plan Example | heartoftexashop.com