Writing a press release for a product launch process

Plenty of products are launched each year, but you need to make yours stand out. In order to do that, you need to write the perfect press release that is not only compelling, but is enough to catch the eye of the media and not get lost in the sea of other products that want the same attention as you. Not enough time to do a press release?

Writing a press release for a product launch process

Pinterest A product press release is critical to inform journalists and customers about your exciting new offerings. When done correctly, a press release is an excellent way to boost your business and spread the word about your newest offerings.

Keep in mind, however, that learning how to write a press release for a product is a process, though, and there are skills that you need to know to execute the task properly.

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Fortunately, these things are easy to learn! Today, we are going to talk about how to write a press release for products, and how to make sure that your brand aces it every time. With this in mind, here are four things to consider before you sit down to write your press release: If you were going to write a press release about your new product, it needs to be newsworthy.

Tell a story in your press release. The reason is simple: Instead, they want to hear why they should use it, how it will change their lives, how you came up with it, and what makes it so different from anything else on the market.

Storytelling is the best way to achieve these things. Try to visualize what would catch his or her attention, and what would be compelling or entertaining enough to make them want to keep reading.

4 Things to Remember Before Writing a Product-Focused Press Release

Stick to the point. Edit the press release carefully. The final thing to consider regarding your press release is how much editing it will take. Remember, a press release is meant to be picked up by the media, and pushing one out that includes errors or other mistakes can be devastating to your company.

With that in mind, set aside ample time to edit your press release before you publish it. How to Write a Press Release for a Product: Your headline is the first thing a reader sees, so it should grab attention.

writing a press release for a product launch process

For best results, include the unique selling points of your product in the header. This will help intrigue the reader without losing his or her attention in the process.

Make your target audience clear.

writing a press release for a product launch process

When people read your press release, they need to know who will benefit from using your products. Is it seniors living at home?11 Steps to Writing a Press Release (Samples Included) Whether you run a digital marketing company or a record label, press releases are critical.

Ideal for notifying the media and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product . Launching a new product or service isn’t what is used to be. In the “good old days,” you could hire a PR agency to craft a press release and set up a press tour.

How to Write a Press Release for a Product - Express Writers

Nov 10,  · And, let's face it, a release of a product probably isn't all that important. is an excellent example of how to write a press release that will intrigue reporters and editors. Writing a press release and focusing on the benefits to customers is without a doubt a good exercise for the product manager.

But, as defined, that process can be . Feb 02,  · How to Write a Product Press Release.

How to Write a Product Press Release: 13 Steps (with Pictures)

Writing the Key Elements of a Product Press Release. 1. Also include the launch date and any event information about the product’s release right up front, so interested parties immediately understand the relevant timeframe%(35). How to Write a Press Release to Launch a New Product by Sarah Kuta - Updated June 27, When a company launches a new product, it's important to get the word out to consumers, investors and other stakeholders.

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